| How
to Build a Better Web Site
The first step towards creating your marketing presence on
the web is the most important step. In an initial consultation,
either by e-mail or phone, we will discuss what you have in
mind for your site, who you envision as your target audience
and what your budget for this project will be. While it’s
good to know your aesthetic likes and dislikes, clearly understanding
your goal, your audience and your financial limitations really
lay the groundwork for successful, targeted marketing.
Once you and our designers are on the same page, we’ll
focus our efforts on creating a logo. Your logo will be the
centerpiece of your brand identity and will carry over in
all of your print and web materials.
After designing your logo, we will decide on a color scheme
for your site and finalize the major functionality and design
considerations. For instance, do you want a flash intro? Do
you need a forms page? Do you just love unconventional navigational
bars?
Once you’ve given your designer the basic parameters
for your project, it’s off to coding! Don’t worry,
you’ll have several chances to provide feedback and
request minor changes along the way! All that’s left
is for you to gasp with delight when presented with the final
product.
Now’s when the real fun begins, web marketing. Think
of this as your site’s debutante ball. We’ll submit
to all the relevant search engines and set up all paid placement
ads. All that’s left to do is sit back and welcome your
visitors as they arrive.
Sound good? All right, let's get
started!
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